{"id":122614,"date":"2013-06-25T16:34:42","date_gmt":"2013-06-25T19:34:42","guid":{"rendered":"http:\/\/revistapesquisa.fapesp.br\/?p=122614"},"modified":"2013-09-09T18:23:02","modified_gmt":"2013-09-09T21:23:02","slug":"eyes-on-the-consumer","status":"publish","type":"post","link":"https:\/\/revistapesquisa.fapesp.br\/en\/eyes-on-the-consumer\/","title":{"rendered":"Eyes on the consumer"},"content":{"rendered":"

\"094-095_carreiras_207-3\"Intel<\/span><\/a>At age 48, Fernando Martins has, since 2010, been president and general manager in Brazil of Intel, the world\u2019s largest computer chip manufacturer. His path to the head of the company began back in the 1980s, while studying electrical engineering and computer sciences at the Polytechnic School of the University of S\u00e3o Paulo. \u201cI did several internships in companies that ranged from textiles to pharmaceuticals,\u201d says Martins. \u201cFor those like myself who are thinking about working in industry, it\u2019s important to get into the field early on, while you\u2019re still engaged in your studies,\u201d adds Martins, who encourages undergraduates begin their search for internship positions by their third year.<\/p>\n

Already employed soon after graduating from college, Martins earned a master\u2019s degree while working as an engineer. His research interests in computer sciences always focused on digital media \u2013 image processing, graphics and video codification \u2013 which led to a PhD at Carnegie Mellon University, in the U.S. There he worked on codification and video transmission projects. \u201cI found myself at one of the world\u2019s greatest centers for innovation,\u201d Martins recalls, \u201cand began coming up with ideas about how to use more and more digital images and Internet videos at a time when this technology was just beginning to take hold.\u201d<\/p>\n

Martins\u2019 first contact with Intel was in the early 1990s, and, by 1997, the company hired him. \u201cWe invented compression technologies to reproduce videos on the computer via the Internet, enabling the creation of programs like Skype and YouTube,\u201d he recalls. Martins worked at Intel\u2019s labs for seven years before embarking on a new track inside the company. He transferred to the company\u2019s strategic planning division, where he was responsible for determining which laboratory technologies would be used to develop new Intel products. It was then that Martins began to see consumers differently: now planning, in his view, would require a broad consideration of the full range of available alternatives \u2013 along with a dose of foresight about what lies ahead.<\/p>\n

Over the past few years, Intel has determined that Brazil is realistically positioned to transform itself to an important center for innovation, and the company placed Martins there as their head man. \u201cBy working alongside the country\u2019s researchers and technicians, we plan to invest $300 million reais in research and development over five years, with a focus on software, education, transportation, and energy,\u201d Martins explains.<\/p>\n

With 40 published articles and 24 patents to his name, what Martins really wants is for consumers to start seeing some of the returns. \u201cChanging people\u2019s lives through the technology we create is an incomparable feeling,\u201d he says. For Martins, the researcher seeking a clear vision of the industry should have one eye on the lab and the other on consumers and their wants.<\/p>\n","protected":false},"excerpt":{"rendered":"Eyes on the consumer","protected":false},"author":475,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[1204],"tags":[],"coauthors":[785],"class_list":["post-122614","post","type-post","status-publish","format-standard","hentry","category-careers"],"acf":[],"_links":{"self":[{"href":"https:\/\/revistapesquisa.fapesp.br\/en\/wp-json\/wp\/v2\/posts\/122614","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/revistapesquisa.fapesp.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/revistapesquisa.fapesp.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/revistapesquisa.fapesp.br\/en\/wp-json\/wp\/v2\/users\/475"}],"replies":[{"embeddable":true,"href":"https:\/\/revistapesquisa.fapesp.br\/en\/wp-json\/wp\/v2\/comments?post=122614"}],"version-history":[{"count":0,"href":"https:\/\/revistapesquisa.fapesp.br\/en\/wp-json\/wp\/v2\/posts\/122614\/revisions"}],"wp:attachment":[{"href":"https:\/\/revistapesquisa.fapesp.br\/en\/wp-json\/wp\/v2\/media?parent=122614"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/revistapesquisa.fapesp.br\/en\/wp-json\/wp\/v2\/categories?post=122614"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/revistapesquisa.fapesp.br\/en\/wp-json\/wp\/v2\/tags?post=122614"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/revistapesquisa.fapesp.br\/en\/wp-json\/wp\/v2\/coauthors?post=122614"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}