{"id":139534,"date":"2013-11-01T13:17:55","date_gmt":"2013-11-01T15:17:55","guid":{"rendered":"http:\/\/revistapesquisa.fapesp.br\/?p=139534"},"modified":"2013-11-01T13:25:37","modified_gmt":"2013-11-01T15:25:37","slug":"fast-track-to-success","status":"publish","type":"post","link":"https:\/\/revistapesquisa.fapesp.br\/en\/fast-track-to-success\/","title":{"rendered":"Fast track to success"},"content":{"rendered":"

\"\"Daniel Bueno<\/span>The partnership of Gustavo Svertuzt Barbieri, 31, and Ulysses Furquim Freire da Silva, 32, began in 2004 at the University of Campinas (Unicamp). Barbieri was studying computer engineering, Freire was working on a master\u2019s degree in computer science, and both were members of a group that was developing free Linux software. Freire was part of the team that was a two-time Unicamp finalist in the annual programming Olympiad of the Association for Computing Machinery (ACM) in the United States, in which universities from all over the world competed. \u201cThis is a team competition in which computing problems are presented, to be solved in two steps, one in South America, and the other elsewhere,\u201d he says. Attending congresses and conferences in the area was also part of the students\u2019 routine.<\/p>\n

In 2006, they were invited to work at the Nokia Technology Institute in Recife, in the state of Pernambuco, where they spent two years developing software for mobile phones. \u201cWhen we started working at Nokia, we attended more international conferences where we presented work,\u201d Barbieri says. On those occasions, they realized that there were opportunities in the market, since companies interested in developing software often approached them. \u201cIn 2008 after two years at Nokia, we decided to found a company to develop software for embedded systems,\u201d Barbieri says. Resolve, available time and experience, in addition to essential support from parents, were the engines that created Profusion Embedded Systems, in Campinas.<\/p>\n

\"Ulysses

Gustavo Barbieri <\/span>Ulysses Freire (left) and Gustavo Barbieri: a partnership that workedGustavo Barbieri <\/span><\/p><\/div>\n

Professor Rodolfo Jardim de Azevedo, who counsels students working on masters and doctorate degrees in computer science at Unicamp, introduced the first customer, a businessman from S\u00e3o Jos\u00e9 dos Campos, in the interior of the state of S\u00e3o Paulo. The businessman commissioned a converter for digital TV, a technology that had just been rolled out in Brazil. Shortly thereafter, the company began working on projects with Samsung for mobile phones with a HTML5 engine used in web browsers. In less than a year, Profusion, which started with four employees, had nine. At the same time, Electrolux submitted a request to develop programming modules with a recipe book, a calendar and a list of contacts for a touch-sensitive control panel. The innovation was incorporated into a two-door refrigerator known as iKitchen, released at Christmas in 2010. The project was carried out in a partnership with the Curitiba plant. \u201cWe worked on the entire software component and they worked on the electrical and mechanical engineering component,\u201d Freire says.<\/p>\n

Intel, a multinational technology company, announced in February of this year that it would acquire Profusion, the first and, so far, the only company it has acquired in Brazil. At the time of the announcement, one of the executives said the company’s group of developers, consisting of several former Unicamp students, had caught Intel\u2019s eye in the United States. \u201cThey needed more manpower, with exclusivity,\u201d says Freire. \u201cIntel acquired Profusion to continue to do what it had always done.\u201d Barbieri and Freire are still with the company, integrated into the multinational\u2019s global technology center, with the same team and at the same site. \u201cThe team is growing significantly and now there are 35 of us,\u201d Barbieri notes. \u201cThe technology center\u2019s philosophy is very similar to the philosophy of our company. It was a perfect match.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"Fast track to success","protected":false},"author":475,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[1204],"tags":[219,243],"coauthors":[785],"class_list":["post-139534","post","type-post","status-publish","format-standard","hentry","category-careers","tag-computation","tag-innovation"],"acf":[],"_links":{"self":[{"href":"https:\/\/revistapesquisa.fapesp.br\/en\/wp-json\/wp\/v2\/posts\/139534","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/revistapesquisa.fapesp.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/revistapesquisa.fapesp.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/revistapesquisa.fapesp.br\/en\/wp-json\/wp\/v2\/users\/475"}],"replies":[{"embeddable":true,"href":"https:\/\/revistapesquisa.fapesp.br\/en\/wp-json\/wp\/v2\/comments?post=139534"}],"version-history":[{"count":0,"href":"https:\/\/revistapesquisa.fapesp.br\/en\/wp-json\/wp\/v2\/posts\/139534\/revisions"}],"wp:attachment":[{"href":"https:\/\/revistapesquisa.fapesp.br\/en\/wp-json\/wp\/v2\/media?parent=139534"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/revistapesquisa.fapesp.br\/en\/wp-json\/wp\/v2\/categories?post=139534"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/revistapesquisa.fapesp.br\/en\/wp-json\/wp\/v2\/tags?post=139534"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/revistapesquisa.fapesp.br\/en\/wp-json\/wp\/v2\/coauthors?post=139534"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}