{"id":152667,"date":"2014-06-17T16:39:27","date_gmt":"2014-06-17T19:39:27","guid":{"rendered":"http:\/\/revistapesquisa.fapesp.br\/?p=152667"},"modified":"2014-07-17T16:41:11","modified_gmt":"2014-07-17T19:41:11","slug":"two-lives-bottlecap","status":"publish","type":"post","link":"https:\/\/revistapesquisa.fapesp.br\/en\/two-lives-bottlecap\/","title":{"rendered":"Two lives of a bottlecap"},"content":{"rendered":"<div id=\"attachment_152668\" style=\"max-width: 213px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-152668 \" alt=\"Clever Caps on a bottle of mineral water \" src=\"http:\/\/revistapesquisa.fapesp.br\/wp-content\/uploads\/2014\/07\/Tecno_Tampinha2.jpg\" width=\"203\" height=\"306\" srcset=\"https:\/\/revistapesquisa.fapesp.br\/wp-content\/uploads\/2014\/07\/Tecno_Tampinha2.jpg 290w, https:\/\/revistapesquisa.fapesp.br\/wp-content\/uploads\/2014\/07\/Tecno_Tampinha2-120x181.jpg 120w, https:\/\/revistapesquisa.fapesp.br\/wp-content\/uploads\/2014\/07\/Tecno_Tampinha2-250x377.jpg 250w\" sizes=\"auto, (max-width: 203px) 100vw, 203px\" \/><p class=\"wp-caption-text\"><span class=\"media-credits-inline\">EDUARDO CESAR<\/span>Clever Caps on a bottle of mineral water&#8230;<span class=\"media-credits\">EDUARDO CESAR<\/span><\/p><\/div>\n<p>Interlocking bottlecaps that are compatible with toy building blocks like Lego and Mega Block. This is the description of Clever Caps, a Brazilian design innovation presented in April 2014 during the 14<sup>th<\/sup> Conference of the National Association of Research and Development by Innovative Companies (Anpei), in S\u00e3o Paulo. The product, designed by Clever Pack, was displayed atop bottles of Petr\u00f3polis Paulista mineral water that will arrive on the market in June 2014. \u201cThe proposal is for the caps to gain a new life,\u201d says Cl\u00e1udio Patrick Vollers, one of the product&#8217;s designers and a partner at Bauen Pl\u00e1sticos, Clever Pack&#8217;s partner company in the project. The idea was to prevent at least part of the plastic packaging from being thrown away or recycled \u2014 in this case, the cap. \u201cGiving new usefulness to bottlecaps avoids their being discarded,\u201d explains Henry Suzuki, intellectual property consultant and co-inventor of the caps. He discovered that over 30 similar projects had been filed with patent databases worldwide, but none that could be used with toy building blocks.<\/p>\n<div id=\"attachment_152669\" style=\"max-width: 300px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-152669\" alt=\"... and as a building component in toys or handicrafts\" src=\"http:\/\/revistapesquisa.fapesp.br\/wp-content\/uploads\/2014\/07\/Tecno_Tampinha1.jpg\" width=\"290\" height=\"193\" srcset=\"https:\/\/revistapesquisa.fapesp.br\/wp-content\/uploads\/2014\/07\/Tecno_Tampinha1.jpg 290w, https:\/\/revistapesquisa.fapesp.br\/wp-content\/uploads\/2014\/07\/Tecno_Tampinha1-120x80.jpg 120w, https:\/\/revistapesquisa.fapesp.br\/wp-content\/uploads\/2014\/07\/Tecno_Tampinha1-250x166.jpg 250w\" sizes=\"auto, (max-width: 290px) 100vw, 290px\" \/><p class=\"wp-caption-text\">&#8230; and as a building component in toys or handicrafts<\/p><\/div>\n<p>After confirming that the patents for Lego had already expired, Suzuki gave Clever Pack the green light to create its first bottlecap compatible with the toy. Seven patents were filed in Brazil. In less than three years, the caps have won important international awards, including Germany&#8217;s iF Design Awards. The project, which received an investment of R$2 million, was also among the 76 selected to compete in a popular vote taken by the Design Museum London. \u201cBrazil&#8217;s industry needs to open itself up more to design, which many in the business community still see as something frivolous,\u201d says Vollers.<\/p>\n","protected":false},"excerpt":{"rendered":"Interlocking bottlecaps are compatible with toy building blocks","protected":false},"author":475,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[168],"tags":[243,262],"coauthors":[785],"class_list":["post-152667","post","type-post","status-publish","format-standard","hentry","category-technoscience","tag-innovation","tag-sustainability"],"acf":[],"_links":{"self":[{"href":"https:\/\/revistapesquisa.fapesp.br\/en\/wp-json\/wp\/v2\/posts\/152667","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/revistapesquisa.fapesp.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/revistapesquisa.fapesp.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/revistapesquisa.fapesp.br\/en\/wp-json\/wp\/v2\/users\/475"}],"replies":[{"embeddable":true,"href":"https:\/\/revistapesquisa.fapesp.br\/en\/wp-json\/wp\/v2\/comments?post=152667"}],"version-history":[{"count":0,"href":"https:\/\/revistapesquisa.fapesp.br\/en\/wp-json\/wp\/v2\/posts\/152667\/revisions"}],"wp:attachment":[{"href":"https:\/\/revistapesquisa.fapesp.br\/en\/wp-json\/wp\/v2\/media?parent=152667"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/revistapesquisa.fapesp.br\/en\/wp-json\/wp\/v2\/categories?post=152667"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/revistapesquisa.fapesp.br\/en\/wp-json\/wp\/v2\/tags?post=152667"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/revistapesquisa.fapesp.br\/en\/wp-json\/wp\/v2\/coauthors?post=152667"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}