{"id":166242,"date":"2015-01-25T14:25:10","date_gmt":"2015-01-25T16:25:10","guid":{"rendered":"http:\/\/revistapesquisa.fapesp.br\/?p=166242"},"modified":"2015-07-03T13:54:04","modified_gmt":"2015-07-03T16:54:04","slug":"you-win-some-you-lose-some","status":"publish","type":"post","link":"https:\/\/revistapesquisa.fapesp.br\/en\/you-win-some-you-lose-some\/","title":{"rendered":"You win some, you lose some"},"content":{"rendered":"
\"Scolari

AFP PHOTO \/ NICOLAS ASFOURI<\/span>Scolari leading the Portuguese National Soccer Team: hope and distrustAFP PHOTO \/ NICOLAS ASFOURI<\/span><\/p><\/div>\n

Colonizer and colonized always engage in a delicate dance, even if the relationship ceased to exist almost 200 years ago as in the case of Portugal and Brazil. A Brazilian professor of communications at S\u00e3o Paulo State University (Unesp) in Bauru and son of Portuguese immigrants with dual citizenship, Jos\u00e9 Carlos Marques spent three months in Lisbon in 2014 conducting research in the archives of seven local newspapers on a topic in which the historical political relationship \u2013 likened to headquarters and a branch office \u2013 has been inverted: soccer. With a ball at their feet, Brazilians are seen as the masters and the Portuguese as their apprentices. From the world of the turf, Marques analyzed one specific issue: how these newspapers depicted the trajectory of two Brazilian coaches in their rise to leadership of the Portuguese National Soccer Team at two different times in the team\u2019s history. Rio de Janeiro native Otaviano Martins Gl\u00f3ria (1917-1986), known as Otto, led the Portuguese team in its first World Cup competition in 1966 in England, and Rio Grande do Sul native Luiz Felipe Scolari, after winning the world championship for Brazil in 2002, led the Portuguese team from 2003-2008.<\/p>\n

As a rule, Marques has noted that the Portuguese press skewed its coverage based on the results produced by the foreign coaches leading the national team. Praise for the renowned (and good side of) Brazilians\u2019 roguish reputation, which served to offset and complement Portuguese levelheadedness, was lavish when the team was winning, but the tone changed when things went downhill or if the coach did not deliver as he should have. \u201cThe brotherly love between the two sibling peoples gave rise to intolerance and declarations that came very close to a sort of hysterical xenophobia,\u201d according to Marques, who was a soccer referee for the S\u00e3o Paulo division two soccer league in the 1990s. In his study, he analyzed the language in four general circulation newspapers (Di\u00e1rio de Not\u00edcias<\/em>, O S\u00e9culo<\/em>, P\u00fablico<\/em> and Jornal de Not\u00edcias<\/em>) and three publications specialized in sports coverage (A Bola<\/em>, Record<\/em> and O Jogo<\/em>), and he consulted 900 separate newspapers.<\/p>\n

The first issue that intrigued Marques was the discrepancy in approach to Otto Gl\u00f3ria as a member of the Portuguese National Team in the Portuguese and Brazilian press during the 1966 World Cup. Marques says that in Brazil, Portugal\u2019s achievement in finishing third on the turf in England \u2013 to date, the best the team from Portugal has ever done in a World Cup \u2013 was routinely attributed for the most part to the presence of the Rio native at the team\u2019s helm. \u201cBrazilians don\u2019t really seem to know that while Otto Gl\u00f3ria was Portugal\u2019s coach on the field, it was Manuel da Luz Afonso from Portugal who managed the team and chose the players drafted,\u201d says Marques. In other words, even though he was an important figure, Gl\u00f3ria was an assistant to Manuel da Luz Afonso in his recruiting activities. Portuguese media made it very clear that these men occupied very different ranks. In an article dated July 7, 1966, on the eve of the World Cup, the newspaper A Bola<\/em> plays up the stereotype associated with inhabitants of Portugal\u2019s former colony when it says that Portuguese coach Afonso is \u201cas phlegmatic and serene as a Brit\u201d while the Brazilian coach has the \u201ccunning, cleverness and craftiness of a \u2018Portuguese man from the tropics.\u2019\u201d<\/p>\n

As Portugal advanced in the World Cup, having beaten and eliminated the existing world champion Brazil, Otto Gl\u00f3ria slowly lost his green and yellow hue, becoming more green and red in the eyes of the Portuguese press. \u201cNewspapers began to call him the Portuguese coach \u2013 or at least the \u201880% Portuguese coach\u2019,\u201d says the Unesp professor. The characterization had some truth to it. Otto Gl\u00f3ria was of Portuguese descent and before joining the national team, he had lived and worked for soccer clubs in Portugal since the 1950s. The clich\u00e9d description used by the newspaper Record<\/em> to describe him on August 6, 1966 \u2013 \u201cBrazilian by birth, Portuguese at heart\u201d \u2013 was not too far off the mark.<\/p>\n

\"Otto

JOS\u00c9 SANTOS \/ AG\u00caNCIA O GLOBO<\/span>Otto Gl\u00f3ria (center<\/em>), leads the Portuguese team in practice at the 1966 World Cup: \u201cPortuguese man from the tropics\u201d JOS\u00c9 SANTOS \/ AG\u00caNCIA O GLOBO<\/span><\/p><\/div>\n

Scolari family, Portuguese style
\n<\/strong>The tone in Portuguese newspaper coverage of Scolari\u2019s long years at the helm of the Portuguese team was also driven to a great extent by the results achieved on the field. Even though he had just led the Brazilian National Soccer Team to victory in the 2002 World Cup, the Rio Grande do Sul native was initially viewed with some reservations by the local papers. \u201cUnlike Otto Gl\u00f3ria, he didn\u2019t know anything about Portuguese soccer when he became the coach of the national team,\u201d says Marques. \u201cHis winning r\u00e9sum\u00e9 inspired joy and hope, but because he was a foreigner and knew nothing about Portuguese soccer, his selection also stirred up some distrust and repudiation.\u201d To make things even more challenging, one of Scolari\u2019s first acts in March 2003 was to invite Deco, a Brazilian player who had been playing in Portugal since 1997, to join the national team.\u00a0 In 2007, Scolari invited another Brazilian named Pepe, who had become a naturalized Portuguese citizen, to wear the green and red uniform.<\/p>\n

In the midst of the debate about the invasion of Brazilian players on the national team, Scolari posted solid results in his first games. He led Portugal to a second place finish in the 2004 European Championship, despite losing in the final round at home to a weak Greek team, and earning a fourth place finish at the World Cup in 2006. The Portuguese version of the \u201cScolari family,\u201d a group of players united under the anthem and flag of Portugal, was a big success overseas. \u201cWhether you like Scolari a lot or a little, or whether \u2013 and this is quite understandable \u2013 you don\u2019t like him at all \u2026 there is no question that he, and he alone, is responsible for building up the team spirit of the Portuguese National Soccer Club,\u201d wrote Santos Neves in a signed editorial in A Bola<\/em> at the outset of the 2004 European Championship.<\/p>\n

Notwithstanding all of the acknowledgement he received in Portugal, Scolari was still roundly criticized when his team lost, and he was the target of prejudice. And yet, Marques says that no event was more traumatic \u2013 or resulted in more condemnation \u2013 than his departure from the team after the 2008 Eurocup. \u201cThe news that he had signed a million-dollar contract with an English team [Chelsea] came out early on in the competition, and it was viewed as a betrayal by the Portuguese newspapers,\u201d says the researcher. \u201cAt that moment, the issue of the coach\u2019s Brazilianness came to the fore again, and he was accused of being a mercenary.\u201d<\/p>\n

Project<\/strong>
\nThe Road to Discovery in Reverse: the notion of Brazilianess in Portuguese newspapers arising from the presence of Brazilian soccer players and coaches in Portugal (n\u00ba 2013\/18479-0<\/a>); Grant mechanism<\/strong>\u00a0 Scholarship abroad \u2013 Research; Grant recipient<\/strong> Jos\u00e9 Carlos Marques (Unesp\/Bauru); Investment<\/strong> R$28.988,49 (FAPESP).<\/p>\n

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