{"id":218122,"date":"2016-05-25T13:23:33","date_gmt":"2016-05-25T16:23:33","guid":{"rendered":"http:\/\/revistapesquisa.fapesp.br\/en\/?p=218122"},"modified":"2016-05-27T18:31:01","modified_gmt":"2016-05-27T21:31:01","slug":"startups-in-the-limelight","status":"publish","type":"post","link":"https:\/\/revistapesquisa.fapesp.br\/en\/startups-in-the-limelight\/","title":{"rendered":"Startups in the limelight"},"content":{"rendered":"<p>The report featured on the cover of this month\u2019s issue was a natural choice.\u00a0 In 2015, the emergence of startup companies became more visible through numerous events held all over Brazil during the course of the year.\u00a0 The\u00a0 phenomenon of these small new enterprises, nearly all technology-based, is nothing new here.\u00a0 The difference now is the increase in the number of incentive programs put in place by governments or large corporations targeting startups as well as competitions in which entrepreneurs present innovative product ideas in an effort to convince an audience of investors to put money into their new business.<\/p>\n<p>One of the reasons for all the attention directed towards these small innovative enterprises is the discovery, by state and federal governments as well as private groups, that they could very well provide creative solutions to the problems of public agencies and business establishments.\u00a0 Most startups work with information technology and software whose nearly immediate applications are capable, for example, of facilitating management of and access to data of interest to the public.\u00a0 In many cases, it is faster, more effective and more economical to invest, or become a partner, in a company that already has an answer to a particular bottleneck than to reinvent the wheel.\u00a0 Knowledge creation, a great deal of which begins in academia, is constant. Especially when we know that these technological undertakings have an increased chance for success when associated with universities, research centers and large companies they can interact with.\u00a0 <a href=\"http:\/\/revistapesquisa.fapesp.br\/en\/2016\/05\/27\/new-blood-in-innovation\/\" target=\"_blank\">The trending ascension of startups is described beginning on page 16<\/a>.<\/p>\n<p>In 2015, one topic came to the fore that was less obvious but more heavily discussed than recognition of the potential benefits small companies can offer the economy: <a href=\"http:\/\/revistapesquisa.fapesp.br\/en\/2016\/05\/27\/zika-the-virus-that-took-brazil-by-surprise\/?\" target=\"_blank\">the Zika virus and its damage to human health<\/a>.\u00a0 Spread by the <em>Aedes aegypti <\/em>mosquito, the virus is suspected of causing the outbreak of microcephaly that began in Brazil\u2019s Northeast and is now threatening the rest of the country.\u00a0 This infectious agent has also been associated with a growing number of cases of Guillain-Barr\u00e9 syndrome, an inflammatory disease that affects the nervous system. In S\u00e3o Paulo, extraordinary efforts are being made to learn more about the virus.\u00a0 As of the last week of December, 32 laboratories and hundreds of researchers had organized into a network to study Zika.\u00a0 The goal is to understand how the virus acts and what its actual relationship to microcephaly is, besides looking for an effective way to combat its effects.\u00a0 The urgency is justified:\u00a0 early summer in the Southeast brought heavy rains that could facilitate proliferation of <em>Aedes<\/em> in a region that is home to 82 million people.<\/p>\n<p>After the terrorist attacks of November 2015, the end of the year brought some good news out of Paris, site of the 21<sup>st<\/sup> Climate Conference.\u00a0 <a href=\"http:\/\/revistapesquisa.fapesp.br\/en\/2016\/05\/27\/the-beginning-of-the-transition\/?\" target=\"_blank\">Representatives from 195 countries agreed to adopt measures to fight climate change in an historic agreement<\/a>. The specifics of this story are definitely worth learning, as is reading <a href=\"http:\/\/revistapesquisa.fapesp.br\/en\/2016\/05\/27\/paulo-artaxo-physics-in-service-of-the-planet\/?\" target=\"_blank\">the interview with physicist Paulo Artaxo<\/a>, a researcher specializing in aerosols \u2013 particles suspended in the atmosphere \u2013 who knows, like few others, the Amazon\u2019s importance to Earth\u2019s climate.<\/p>\n<p>Good reading.<\/p>\n","protected":false},"excerpt":{"rendered":"Startups in the limelight","protected":false},"author":568,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[158],"tags":[],"coauthors":[1527],"class_list":["post-218122","post","type-post","status-publish","format-standard","hentry","category-editorial-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/revistapesquisa.fapesp.br\/en\/wp-json\/wp\/v2\/posts\/218122","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/revistapesquisa.fapesp.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/revistapesquisa.fapesp.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/revistapesquisa.fapesp.br\/en\/wp-json\/wp\/v2\/users\/568"}],"replies":[{"embeddable":true,"href":"https:\/\/revistapesquisa.fapesp.br\/en\/wp-json\/wp\/v2\/comments?post=218122"}],"version-history":[{"count":0,"href":"https:\/\/revistapesquisa.fapesp.br\/en\/wp-json\/wp\/v2\/posts\/218122\/revisions"}],"wp:attachment":[{"href":"https:\/\/revistapesquisa.fapesp.br\/en\/wp-json\/wp\/v2\/media?parent=218122"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/revistapesquisa.fapesp.br\/en\/wp-json\/wp\/v2\/categories?post=218122"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/revistapesquisa.fapesp.br\/en\/wp-json\/wp\/v2\/tags?post=218122"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/revistapesquisa.fapesp.br\/en\/wp-json\/wp\/v2\/coauthors?post=218122"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}