{"id":226949,"date":"2016-11-22T17:44:43","date_gmt":"2016-11-22T19:44:43","guid":{"rendered":"http:\/\/revistapesquisa.fapesp.br\/en\/?p=226949"},"modified":"2016-11-22T18:24:10","modified_gmt":"2016-11-22T20:24:10","slug":"communicator-talent-show","status":"publish","type":"post","link":"https:\/\/revistapesquisa.fapesp.br\/en\/communicator-talent-show\/","title":{"rendered":"Communicator talent show"},"content":{"rendered":"
\"The

Eduardo Cesar<\/span>The mathematician Jackson Itikawa won the first edition of FameLab in BrazilEduardo Cesar<\/span><\/p><\/div>\n

No PowerPoint presentations or audiovisual resources such as videos or photos were allowed.\u00a0 On a stage set up at the Brazilian-British Center, in S\u00e3o Paulo, the voice, body and imagination were the only resources allowed to the nine researchers when explaining sometimes-complicated scientific concepts in three minutes. The oceanographer Manoela Roman\u00f3 de Orte, of the Federal University of S\u00e3o Paulo (Unifesp), described the relationship between the increase in the acidity of the oceans and climate change on Earth, and showed how this could harm fishing. Cybele dos Santos Borges, a doctoral student at S\u00e3o Paulo State University (Unesp), in Botucatu, compared sperm to runners and explained how the strongest, and not necessarily the fastest, succeed in fertilizing the eggs. Jo\u00e3o Victor Costa Cabral, a master\u2019s student at the Institute of Biomedical Sciences (ICB) of the University of S\u00e3o Paulo (USP), compared the brain to a computer when describing how it works, and showed how physical exercise can influence the plasticity of synapses. The explanation by mathematician Jackson Itikawa was the favorite of the audience and the panel of judges, which included scientists and communication professionals. The subject was the most abstract of all: the set theory developed by Russian mathematician Georg Cantor (1845-1918), especially the concept of infinite sets.<\/p>\n

To explain the surprising properties of these sets, Itikawa appealed to Hilbert’s Grand Hotel paradox, a mental experiment proposed by the German mathematician David Hilbert (1862-1943).\u00a0 He imagined a hotel with an infinite number of rooms that, although fully occupied, would always have a room for a new guest. \u201cBy moving guests to rooms with room numbers twice as large as the rooms they had been occupying, that is, to even-numbered rooms, there would be an infinite number of rooms free in the hotel, corresponding to the odd numbers.\u201d Itikawa\u2019s presentation was the winning entry in the Brazilian edition of FameLab, one of the largest science communication competitions in the world. Held in Brazil for the first time by the British Council in partnership with FAPESP, the event showcased nine finalists, from a total of 20 candidates, in the last stage, which took place on May 11, 2016.<\/p>\n

FameLab was begun in 2004 at the Science Festival in Cheltenham, England, and in 2016 there were editions in 32 countries.\u00a0 The objective is two-fold: to encourage the development of communication skills among researchers and arouse public interest in science. “Communication should be seen by scientists as part of their work,” says Julia Knights, director of Science and Innovation at the British Embassy in Bras\u00edlia. “It is increasingly important that researchers improve their communication skills so that knowledge can have a greater impact, for example, in the decision-making process in public administration. In the UK, young researchers receive specific training on giving lectures to the lay public,\u201d she says.<\/p>\n

\"Cibele

Eduardo Cesar<\/span>Cibele dos Santos Borges, from Unesp Botucatu, gave a presentation on the behavior of sperm during the FameLab final in S\u00e3o PauloEduardo Cesar<\/span><\/p><\/div>\n

The idea of bringing FameLab to Brazil arose at the FAPESP Week Barcelona symposium in May 2015.\u00a0 “I attended the presentations of two FameLab participants in Spain and found it to be a lot of fun,” says Carlos Henrique de Brito Cruz, FAPESP scientific director. “When I returned, I sought out the British Council and proposed holding the competition in Brazil.” In this first edition, seen as a pilot, only FAPESP master\u2019s, doctoral and post-doctoral grant holders participated.\u00a0 Beginning next year, researchers from around the country will be able to participate, says Claudio Anjos, British Council Director of Education and Society in Brazil. “We are involving foundations that support research in other states,” he says. “We are interested in establishing a partnership with a television station, for a live broadcast of the final, like FameLab Egypt,” adds Anjos.<\/p>\n

Enternainment
\n<\/strong>The format of the competition does indeed remind one of a TV talent contest.\u00a0 However, instead of singing or dancing, competitors explain scientific concepts in the clearest, most attractive way possible. First, participants submit a six-minute video with one explanation in Portuguese and another in English on a topic they research. The videos may not have special effects and background music, and only portable objects may be used, such as a ball to represent the sun. In the national final, presentations are oral, before an audience and a panel of experts that evaluates the clarity, content and charisma of the candidates. The winner goes to the international final in England, scheduled for June 7-12, 2016. Brazil\u2019s representative at the event, Itikawa, says that his objective is to awaken the public\u2019s interest in math. \u201cThis field of knowledge allows us to see the world with different eyes. Set theory, for example, influenced the sciences and philosophy. Even religion entered the debate, due to the idea of an infinite God,\u201d states Itikawa, who is currently a postdoctoral researcher at the Institute of Mathematical Sciences and Computation (ICMC-USP), in S\u00e3o Carlos. This year, Itikawa is teaching a course for undergraduate students, as a volunteer professor. \u201cTeaching certainly helped me loosen up a bit and practice my speaking skills,\u201d says the mathematician. \u201cWith Malcolm Love\u2019s tips, I improved a lot.\u201d<\/p>\n

Itikawa is referring to the British specialist responsible for FameLab science communication training in different countries.\u00a0 A professor at the University of the West of England and a radio and TV producer and presenter for broadcasters such as BBC, Malcolm Love was charged with preparing the Brazilian candidates for the competition. During two days of intensive training at FAPESP headquarters, the Englishman had participants do exercises to improve their communication skills, such as looking directly at the audience, using body language, speaking concisely and making analogies that stimulate people\u2019s imagination.\u00a0 \u201cOne must know how to face the public directly,\u201d explained Love during training.<\/p>\n

\"International

Flickr <\/span>International FameLab final at the Science Festival in Cheltenham, England, in 2014Flickr <\/span><\/p><\/div>\n

One of the finalists, biologist Ingrid Regina Avanzi, a doctoral student in environmental science at USP, says Love\u2019s advice encouraged her to prepare a playful presentation.\u00a0 A drama student during her teens, Avanzi played the role of a bacteria traveling in a spaceship in order to explain the ability of bacteria to break down heavy metals contaminating rivers. \u201cNice to meet you, I\u2019m a micronaut, and now we will explore the world of bacteria,\u201d she said at the start of her presentation. “Each species of bacteria has its own toolbox. The tools are its genes, used as needed. For example, if a bacterium lives in a contaminated area, it will reach into its box for something to help it feed off the contaminating substance,\u201d she said. “I wanted to counteract the idea that science means staying behind a lab bench and writing articles,” says the biologist. Physical educator Leonardo Coelho Rabello, a doctoral student in human development and technology at Unesp, Rio Claro, spoke about the performance of muscle fibers during physical activity, making reference to Olympic sports. \u201cSports science shows that if a volleyball player does squats during preparation, he can improve the height of his jumps by 5.7%,\u201d says Rabello, who used light strips on his legs to simulate muscle movements.<\/p>\n

Videos and vans\u00a0<\/strong>
\nDuring the days preceding the FameLab final, the candidates met and got to know each other.\u00a0 \u201cOne began to give another suggestions,\u201d recalls Avanzi.\u00a0 They still keep in touch through WhatsApp. One of the topics most discussed was the idea of creating a YouTube video channel (see Pesquisa FAPESP<\/em> Issue n\u00ba 243<\/a>). \u201cToday, Internet video production is a good science communication tool and we believe that it could be an opportunity to practice what we learned through FameLab,\u201d says Avanzi.<\/p>\n

A similar experiment took place in Spain in 2013, when the first edition of FameLab took place there.\u00a0 During the final, the winner, mathematician Eduardo S\u00e1enz de Cabez\u00f3n, suggested that remaining participants do a presentation together in a bar, like in a stand-up comedy show. The initiative worked and the group was asked to repeat the experiment in other cities in Spain. Then they had the idea of calling the show The Big Van Theory<\/em> (TBVT), an allusion to the nerdy TV show The Big Bang Theory<\/em>, created in 2007. The group\u2019s logo is a VW bus, of the type used by itinerant artists. Today the group consists of 19 researchers from areas such as biology, chemistry and astronomy. The presentations, which include comic skits and music, have already been given in several European countries and Latin America.<\/p>\n

\"Team

FIL\/Paola Villanueva Bidault<\/span>Team of The Big Van Theory, a scientific communication group formed in 2013 after the Barcelona FameLabFIL\/Paola Villanueva Bidault<\/span><\/p><\/div>\n

Since 2007, when the competition became international, more than 7,000 researchers (or FameLabers) from different countries have participated in the event.\u00a0 This network formed thanks to partnerships between the British Council and scientific institutions. The British organization was responsible for internationalizing the competition. In the United States, for example, the event is organized together with NASA, and specific topics are defined for each season. In 2012, it was astrobiology. This year, it is exploration of the Earth and the space surrounding it. The winner was Ilissa Ocko, a climate researcher at the Environmental Defense Fund, a non-governmental organization based in New York. She spoke on the relationship between greenhouse gases and cancer.<\/p>\n

In other countries, such as Egypt, Turkey and Bulgaria, partnerships were formed with TV stations, which broadcast the FameLab final live to thousands of people.\u00a0 \u201cFameLab has been shown to be a model for presenting scientific content to large audiences in the form of entertainment,\u201d wrote George Zarkadakis in an article published in 2010 in the journal Science Communication<\/em>, in which he analyzed the impact of the competition in 2007-2010.<\/p>\n","protected":false},"excerpt":{"rendered":"Science communication competition arrives in Brazil","protected":false},"author":421,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[166],"tags":[220,246],"coauthors":[740],"class_list":["post-226949","post","type-post","status-publish","format-standard","hentry","category-policies-st-en","tag-communication","tag-mathematics"],"acf":[],"_links":{"self":[{"href":"https:\/\/revistapesquisa.fapesp.br\/en\/wp-json\/wp\/v2\/posts\/226949","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/revistapesquisa.fapesp.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/revistapesquisa.fapesp.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/revistapesquisa.fapesp.br\/en\/wp-json\/wp\/v2\/users\/421"}],"replies":[{"embeddable":true,"href":"https:\/\/revistapesquisa.fapesp.br\/en\/wp-json\/wp\/v2\/comments?post=226949"}],"version-history":[{"count":0,"href":"https:\/\/revistapesquisa.fapesp.br\/en\/wp-json\/wp\/v2\/posts\/226949\/revisions"}],"wp:attachment":[{"href":"https:\/\/revistapesquisa.fapesp.br\/en\/wp-json\/wp\/v2\/media?parent=226949"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/revistapesquisa.fapesp.br\/en\/wp-json\/wp\/v2\/categories?post=226949"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/revistapesquisa.fapesp.br\/en\/wp-json\/wp\/v2\/tags?post=226949"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/revistapesquisa.fapesp.br\/en\/wp-json\/wp\/v2\/coauthors?post=226949"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}