{"id":547082,"date":"2025-05-09T15:11:27","date_gmt":"2025-05-09T18:11:27","guid":{"rendered":"https:\/\/revistapesquisa.fapesp.br\/?p=547082"},"modified":"2025-05-12T10:50:04","modified_gmt":"2025-05-12T13:50:04","slug":"magazine-wins-over-readers-in-every-state","status":"publish","type":"post","link":"https:\/\/revistapesquisa.fapesp.br\/en\/magazine-wins-over-readers-in-every-state\/","title":{"rendered":"Magazine wins over readers in every state"},"content":{"rendered":"

Pesquisa FAPESP<\/em> was first sold at newsstands and by subscription in 2002. A year later, new readers were on board, interested in science in Brazil, not just from S\u00e3o Paulo State\u2014as would be expected\u2014but also from Cear\u00e1, Para\u00edba, Pernambuco, Esp\u00edrito Santo, Mato Grosso, Rio de Janeiro, Paran\u00e1, and Santa Catarina. Early subscribers included three libraries, two from secondary level educational institutions\u2014the Center for Automation and Information Technology at the National Service for Industrial Training (SENAI) and Bandeirantes College in the S\u00e3o Paulo State capital\u2014and the higher-education establishment UNIFAFIBE University Center (Bebedouro School of Philosophy, Sciences, and Languages & Literature), linked to the North S\u00e3o Paulo State Education and Culture Association in the town of Bebedouro (SP).<\/p>\n

\u201cThe magazine has really improved,\u201d says Brazilian Federal Revenue fiscal auditor Marco Aurelio Ferreira Silva from Santos\u201423 years a subscriber\u2014on observing over the years that articles no longer exclusively report on research in the state of S\u00e3o Paulo, but have focused more on science and technology produced in other parts of the country. \u201cI keep them all. And copies of Ci\u00eancia Hoje <\/em>(Science today) as well, since 1982.\u201d<\/p>\n

See more:<\/strong>
\n– Research topics that have stood out since the magazine was launched in 1999<\/a>
\n– Content published in the early issues sparked debates and backed Brazilian science<\/a>
\n– Researchers explain important humanities concepts<\/a>
\n– Teachers use articles from the magazine to discuss science in class<\/a><\/div>\n

With three university degrees including science (with credentials in biology and chemistry), history, and business administration, along with a lato sensu graduate degree in public administration, Silva is also an amateur ornithologist. Deep in the preserved forests of his smallholding in Itariri, 115 kilometers (km) from Santos, where he sometimes takes copies of Pesquisa FAPESP<\/em> to read, Silva claims to have sighted 109 bird species to date with his binoculars. He also keeps a collection of around 200 books on plants and animals at the forest retreat.<\/p>\n

<\/a>\u201cOver time I have seen the magazine starting to speak to other people, and not just researchers,\u201d says publicist and cultural producer Celso Loducca, a reader for 22 years. \u201cI got a subscription as soon as I knew the magazine existed, to support science in Brazil. At the time I already had a subscription to Scientific American<\/em>. Pesquisa FAPESP<\/em> represents Brazilian science.\u201d Loducca take copies of the magazine, along with science and history books, for some quiet reading at his ranch in the Para\u00edba Valley.<\/p>\n\n \n \n \n <\/picture>Alexandre Affonso\u2009\/ Pesquisa FAPESP<\/span>\n

\u201cIt\u2019s a very trustworthy magazine,\u201d comments Fernando Ferreira, of Rio Branco, state of Acre, who this year completes his master\u2019s at the Em\u00edlio Goeldi Museum of Par\u00e1, in state capital Bel\u00e9m. He read the online version, liked what he saw, and subscribed in May 2023. \u201cI like the print version, which I take for my students to read.\u201d Ferreira is also a secondary level teacher at a public state school in Rio Branco.<\/p>\n

These days, Pesquisa FAPESP<\/em> has readers across all Brazilian states and the Federal District, with S\u00e3o Paulo State accounting for 63% of the 5,028 paying readers (see infographic<\/em><\/a>). Most of the 28,000 copies from the print run go to undergraduate and graduate students and researchers involved in projects funded by FAPESP, as well as scientific advisors from other states, public school libraries in S\u00e3o Paulo State, public science & technology regulators, and journalists specializing in science and technology.<\/p>\n

The story above was published with the title “Winning over readers<\/strong>” in issue 344 of October\/2024.<\/p>\n","protected":false},"excerpt":{"rendered":"Pesquisa FAPESP<\/em> is read in every state in Brazil","protected":false},"author":17,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[5573,166],"tags":[],"coauthors":[5968],"class_list":["post-547082","post","type-post","status-publish","format-standard","hentry","category-pesquisa-fapesp-25-years","category-policies-st-en","keywords-pesquisa-fapesp-25-years"],"acf":[],"_links":{"self":[{"href":"https:\/\/revistapesquisa.fapesp.br\/en\/wp-json\/wp\/v2\/posts\/547082","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/revistapesquisa.fapesp.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/revistapesquisa.fapesp.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/revistapesquisa.fapesp.br\/en\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/revistapesquisa.fapesp.br\/en\/wp-json\/wp\/v2\/comments?post=547082"}],"version-history":[{"count":10,"href":"https:\/\/revistapesquisa.fapesp.br\/en\/wp-json\/wp\/v2\/posts\/547082\/revisions"}],"predecessor-version":[{"id":552513,"href":"https:\/\/revistapesquisa.fapesp.br\/en\/wp-json\/wp\/v2\/posts\/547082\/revisions\/552513"}],"wp:attachment":[{"href":"https:\/\/revistapesquisa.fapesp.br\/en\/wp-json\/wp\/v2\/media?parent=547082"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/revistapesquisa.fapesp.br\/en\/wp-json\/wp\/v2\/categories?post=547082"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/revistapesquisa.fapesp.br\/en\/wp-json\/wp\/v2\/tags?post=547082"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/revistapesquisa.fapesp.br\/en\/wp-json\/wp\/v2\/coauthors?post=547082"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}